The global live-streaming market has been growing rapidly, with an expected value exceeding $200 billion by 2028, driven by the rise of platforms like Twitch, YouTube Live, and TikTok. The segment has diversified beyond gaming, which remains dominant, to include entertainment, live commerce, education, and corporate streaming.
This expansion has gained traction across geographies, particularly in Asia-Pacific, where live commerce is thriving on platforms like Douyin and Taobao Live. Key technologies, such as 5G and interactive features like real-time comments and AR filters, have enhanced the live-streaming experience and engagement, further attracting advertisers and increasing monetization options through subscriptions, ads, tipping, and sponsorships.
The strong creator economy supports over two million active streamers on platforms like Twitch, which have high audience engagement rates, making live streaming a promising investment for advertisers.
Despite this growth, challenges remain in content moderation, monetization pressure, and regulatory compliance, particularly in regions like China and the EU, which are implementing stricter guidelines.
Introducing StreamSailPro
To address these issues, SmartLedger has announced the launch of StreamSail Pro, a new platform that aims to redefine the live streaming experience by merging AI-powered engagement tools with the transparency of the BSV blockchain.
StreamSail Pro is designed to elevate viewer interaction, simplify workflows, and drive significant sales growth, making it an essential tool for streamers looking to transform their performance.
StreamSail Pro works with all leading platforms, including OBS, OBS Streamlabs, Whatnot, Twitch, and YouTube. Its user-friendly interface and mobile compatibility make it easy to set up on a desktop, tablet, or phone.
‘StreamSail Pro is redefining what’s possible in live streaming. Merging real-time interaction with blockchain-backed transparency sets a new industry standard for genuine viewer engagement and trust,’ said Gregory Ward (Chief Development Officer at SmartLedger).
New tools for streamers
StreamSail Pro introduces a comprehensive suite of features to make streaming not just easier, but more engaging and profitable. Here’s what makes it stand out:
Interactive In-Stream Games: Convert passive viewers into active participants with fun, real-time games like Emoji Races, Dumpster Dive, and Sports Showdown, which enhance engagement and increase average view time.
AI-Powered Automation: From the Auto Host to the Break Calculator, StreamSail Pro automates back-end management, giving streamers more time to focus on entertaining and selling to their audience.
Customisable Overlays & Banners: Dynamic overlays communicate flash sales, promotions, and urgent announcements in real time, driving viewer engagement and immediate action.
Blockchain-Integrated Transparency: Built on the BSV blockchain, StreamSail Pro ensures tamper-proof transactions, secure giveaways, and verifiable outcomes—creating a fair, trusted environment for viewers.
