Our inaugural Blockchain Barometer report, will act as an annual benchmark for the industry, providing us with meaningful insights to inform BSV Blockchain’s approach to promoting education and driving adoption.
The survey, which was conducted in partnership with YouGov and included 13,000 consumers across the UK, Spain, Germany, France, Sweden, and the US, uncovered shocking gaps in tech trust and awareness, highlighting the dire need for better education and transparency.
Cyrille Albrecht, Managing Director of the BSV Association, commented, ‘As stewards of the BSV protocol and as a membership organisation, we wanted to get a sense check on the broader sentiment towards new technology globally. This survey was commissioned to assess whether consumers have any disparities in understanding, knowledge, and trust in emerging tech, including blockchain.’
Key findings include:
- UK’s trust in emerging tech falls behind other European countries including Spain, Germany, and Sweden.
- Men are 50% more likely to own digital assets than women.
- Gen Z is all-in on emerging tech with high trust in social media, AI, and Web 3.
Cyrille Albrecht added: ‘One of the BSV Association’s key pillars is to provide the necessary education on blockchain technology to augment widescale adoption, and the research results highlight the need to continue our commitment to fostering learning and training.’
To download the report, click here.
