The World Football Summit took place in Sevilla, Spain on 20-21 September 2023, showcasing some of the major changes coming to the beautiful game. More than 2,500 participants and more than 150 speakers attended this year’s event with topics including culture, gender equality, fan engagement and emerging technologies.
Two companies from the BSV blockchain ecosystem attended the event – Zetly and Transmira – who are closely working together to enhance fan engagement through the technology of digital twins, NFTs and the Metaverse.
Both companies were not only exhibitors at the event, but Mike Glijer, Founder of Zetly, and Robert Rice, Founder of Transmira, presented their vision of future fan engagement through digital twins and web3 in a panel discussion with other experts.
Highlights of the World Football Summit Europe
The 2023 World Football Summit in Sevilla was an inspiring event in the football landscape. Featuring luminaries like Ivan Rakitić, who currently plays for the local club FC Sevilla, and representatives from esteemed clubs like FC Barcelona, Paris St. Germain, and Eintracht Frankfurt, as well as officials from FIFA, the event showcased its impact on football culture.
The summit excelled in uniting diverse voices within the football industry, bridging the gap between players, fans and stakeholders. Discussions encompassed vital topics such as governance, technology, and fan engagement, emphasising the summit’s role in driving football’s digital transformation.
In this setting, two companies of the BSV ecosystem, Transmira and Zetly, also attracted a lot of interest from fans, media and potential business partners, which was highlighted by their participation in a panel discussion on ‘The potential of Digital Twin technology in the football industry’.
Insights of the panel discussion
In the panel discussion, Mike Glijer and Robert Rice gave their view of digital fan engagement with Zetly’s and Transmira’s concept of digital twins in the Metaverse and their potential impact on fan engagement and sports clubs.
The business leaders introduced the audience to the topic and talked about technology in general. They later went into technical details and the intricacies of realising a real-life Metaverse around football. They also addressed how businesses can serve a demand for digital fan engagement and develop new business opportunities.
Glijer and Rice presented new ways of creating year-round fan engagement with digital assets integrated into digital twins. Both business owners, see this technology as a solution to meet the expectations of younger, digitally-oriented generations, and they emphasise the importance of clubs’ readiness to adapt to these changing times.
About Zetly and Transmira
Zetly is a Polish startup with a vision to revolutionise fan engagement in the sports industry by blending the real and virtual worlds. They plan to use web3 tools, such as digital twins and NFTs to enhance fan experiences. NFT gating describes linking physical items like jerseys to a digital twin, granting fans access to various perks during live events. Transmira aims to create a digital twin of sports stadiums for immersive experiences.
Both companies have chosen to build their platforms on the BSV blockchain due to its speed and low transaction costs. Their common goal is to connect fans, sports clubs, and sponsors through blockchain technology, NFTs and immersive experiences, with BSV as a key enabler.
Here you can learn more about Zetly and Transmira on their official websites.
