BSV blockchain-based company Rad has announced a new marketing collaboration with Sony Electronics which will allow video creators and artists to publish and sell blockchain-based streaming content and video artwork through Rad.
The app will be featured on select BRAVIA TVs through the Rad TV application. This collaboration marks a deeper engagement with Sony Electronics, an existing investor in Rad through Sony Innovation Fund, evolving from Virtual Reality (VR) to more of an innovation collaborator across Sony devices.
Rad will provide some free video artwork and content to BRAVIA TV owners on the Rad TV app but also include all new premium content offerings. As a result, Rad will be showcasing a diverse new collection of premium AI-driven content, abstract artists, video creators in the NFT (non-fungible token) space, and any traditional and emerging video creators who were previously unable to distribute content to TVs easily. ‘We are excited about this offer which brings digital art to Sony TVs,’ said Nick Colsey, VP of Business Development at Sony Electronics.
‘Our collaboration with Sony Electronics completely changes how content is consumed and published by studios and creators on TVs. The emergence of generative AI video and NFT-based content creates an entirely new opportunity for art, storytelling, and fan engagement, and Rad’s next-generation platform embraces and reflects that evolution with BRAVIA,’ said Tony Mugavero, CEO of Rad.
Rad has received funding and follow-on investment led by Ayre Ventures and has also received investment from many notable top-tier investors, like Sony Innovation Fund, Disney, The Tornante Company, VaynerRSE, Warner Music Group, A+E Networks, GFRFund, Scrum, Digital Garage, and more.
‘We believe the collaboration between Rad and Sony Electronics represents a pivotal moment in the evolution of digital media,’ said Ayre Ventures founder Calvin Ayre.
‘By integrating the world’s only unboundedly scaling Enterprise Blockchain (BSV) technology into mainstream platforms, this collaboration not only enhances the user experience but also paves the way for a more transparent, secure, and user-centric digital content ecosystem.’
What is Rad?
Rad is powering the next generation of video streaming. By giving creators the tools to distribute innovative content to major streaming devices, Rad takes traditional video streaming to the next level for viewers and storytelling, adding increased support for new formats like generative AI video, VR and Volumetric video, and blockchain-based content.
Not only can viewers subscribe to Rad’s large library of content, but fans can also purchase content directly from creators via blockchain for instant, direct, and transparent payments, and ownership. Rad also launched the world’s first subscription NFT, the Rad Stream Pass, that you can own and resell.
With unparalleled entertainment and immersive experiences from top-tier creators and studios, the Rad TV app is accessible on multiple devices, including PlayStation 4 and 5, PSVR, Apple TV, iOS, Android, Google TV, Meta Quest, and more coming soon.
Collaborating with independent studios and creators along with industry giants like Sony, Disney, Paramount, and NBCUniversal, Rad is reshaping streaming for the modern age.
Find out more about powering a new world of streaming with NFTs and the BSV blockchain here.
