The Polish Olympic Committee (PKOL) and Zetly are proud to announce a strategic partnership that will usher Polish sport into the digital age. This collaboration marks a groundbreaking step in integrating modern technologies, digital assets, and innovative solutions into Polish sports.
Zetly is a dynamic digital platform that connects sports with blockchain technology. By creating digital assets such as NFTs and club tokens, Zetly enables sports organisations and their fans to engage at a new level and opens up new funding opportunities.
The Polish Olympic Committee (PKOL) is the main institution responsible for the development and promotion of Olympic sports in Poland. PKOL not only supports athletes on their path to success but also strives for innovation and modernization of sports structures in the country.
Creating a digital ecosystem
The main goal of the Zetly and PKOL partnership is to create a digital ecosystem that will revolutionise Polish sport. As part of this collaboration, Zetly will introduce collections related to the Summer and Winter Olympic Games on its platform. The agreement includes exclusivity for these collections, allowing for the creation of unique digital assets representing Polish Olympians and their achievements.
Thanks to the signed exclusivity agreement, the Zetly platform will feature collections related to summer and winter sports from the Olympic Games. This unique solution will promote Polish athletes and increase their global visibility through modern technologies.
Detailed information about the plans of the partnership will be jointly announced by Zetly and PKOL after the Paris Olympic Games. A special conference dedicated to this collaboration will be held after the Games, where the next steps and goals of this innovative initiative will be presented.
Embracing the BSV blockchain
Zetly is building a powerful ecosystem that seamlessly integrates sports with blockchain technology. The group said that its decision to use the BSV blockchain stems from its ability to handle large volumes of transactions quickly and cost-effectively, making it ideal for the sports industry.
Some of the areas where the BSV blockchain is expected to make the most impact include:
Creation and Management of Digital Assets: Using the BSV blockchain and its stable protocol, Zetly creates tools for sports organisations like the PKOL to create and manage digital assets such as NFTs and club tokens.
Enhanced Fan Engagement: Zetly will offer fans interactive experiences such as sports quizzes, voting polls, and exclusive token-gated content access. This will deepen fan engagement and create a more connected sports community.
Efficient Operations and Automation: Leveraging the capabilities of the BSV blockchain, Zetly will automate various processes such as ticketing, merchandise sales and royalty distribution. This automation will ensure efficient operations and reduce administrative costs.
Transparency and Impenetrable Security: The BSV blockchain ensures that all transactions are recorded immutably. This level of transparency and security builds trust among fans, athletes, and sports organisations, as all actions are verifiable and tamper-proof. This allows for secure ownership and easy transferability of digital assets.
Exclusive Olympic Digital Collections: Through the Zetly ecosystem, powered by the BSV blockchain, PKOL will introduce collections related to the Summer and Winter Olympic Games. These collections will represent Polish Olympians and their achievements.
Tokenisation for Funding: By tokenising various assets on the BSV blockchain, Zetly will open new funding avenues for Polish sports. This includes the ability to issue tokens and NFTs that can be purchased by fans and sponsors, providing a transparent and efficient way to support athletes and sports programs.
Virtual and Augmented Reality: Plans include integrating virtual and augmented reality experiences powered by the BSV blockchain, allowing fans to engage with sports in unprecedented ways.
Building a modern sports ecosystem
‘We are honoured and excited to announce our partnership with the Polish Olympic Committee,’ said Rafał Gelner (CEO of Zetly Group). ‘We believe that the introduction of digital assets, blockchain technology, and innovative solutions will help build a modern sports ecosystem. Through this partnership, Polish Sport will gain new opportunities, and fans will experience sports on a whole new level.’
‘The partnership with Zetly is a significant step towards modern technologies and digital assets for Polish sport. Our collaboration will not only enhance the attractiveness of Polish sport but also contribute to its global visibility. This is a groundbreaking moment for our sport, and I am convinced that thanks to Zetly, we will reach new, previously unattainable heights,’ said Marek Pałus (Secretary General of PKOL).
The partnership between PKOL and Zetly marks a milestone in the digitalization of Polish sport. With innovative solutions and modern technologies, Polish sport is entering a new era of opportunities and fan engagement.
